Privacy Policy

1. Who We Are

Markphor is a marketing infrastructure and growth intelligence platform. We provide strategic tools, dashboards, and growth systems to brands and businesses. References to "Markphor," "we," "us," or "our" refer to Markphor and its team.

2. Information We Collect

We collect information you provide directly when you:

• Create an account or complete onboarding
• Submit your brand profile, business details, or goals
• Use our tools, dashboards, or Markphor Intelligence features
• Communicate with our team
• Subscribe to a paid plan

This may include your name, email address, brand name, website, industry, business goals, KPI data, and payment information. Payment details are processed by our payment provider, and we do not store card details.

3. How We Use Your Information

We use your information to:

• Deliver and personalise your Markphor workspace and tools
• Provide strategy sessions, reports, and action plans
• Process payments and manage your subscription
• Send platform notifications and updates relevant to your account
• Improve our platform, systems, and infrastructure
• Respond to support requests and communications

We do not sell your personal information to third parties.

4. Data Storage and Security

Your data is stored securely using industry-standard infrastructure. We use Supabase for database storage and Netlify for platform hosting. Authentication is managed through Netlify Identity. We implement appropriate technical and organisational measures to protect your information.

5. Third-Party Services

Our platform integrates with third-party services to deliver functionality. These may include:

• Stripe / Shopify: payment processing
• Supabase: database and data storage
• Netlify: hosting and authentication
• Anthropic: intelligence layer infrastructure

Each third party operates under their own privacy policy and data practices.

6. Cookies

We use essential cookies to maintain your session and authentication state. We do not use advertising or tracking cookies. You can control cookie preferences through your browser settings.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and associated data
• Withdraw consent where processing is based on consent
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at web@markphor.com.

8. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. If you cancel your subscription and request deletion, we will remove your data within 30 days, except where retention is required by law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify active users of material changes via email or platform notification. Continued use of Markphor after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or requests, contact us at web@markphor.com.