Data connections

Integrations that turn client data into growth intelligence.

Markphor connects analytics, search, commerce, CRM, email, billing, and workflow data so client dashboards, diagnostics, action plans, and Growth Readiness scores can be grounded in real evidence instead of guesswork.

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Supported and planned sources

Built around the data teams actually use.

Active

Analytics

Google Analytics

Traffic, users, sessions, acquisition channels, engagement, conversion events, and trend context for dashboards and diagnostics.

TrafficConversionTrends

Active

Google Search Console

Queries, clicks, impressions, average position, page performance, and SEO evidence for gap analysis and content direction.

SEOQueriesPages

Beta path

Commerce

Shopify

Orders, sales, AOV, conversion rate, repeat purchase, product performance, customer behavior, and revenue health signals.

RevenueAOVRetention

Beta path

CRM

HubSpot

Contacts, leads, deals, lifecycle stage, pipeline movement, follow-up activity, and opportunity quality for sales and retention reads.

CRMPipelineLeads

Planned

Mailchimp

Campaign performance, audience growth, opens, clicks, unsubscribes, list health, and email engagement trends.

EmailAudienceCampaigns

Planned

Email commerce

Klaviyo

Flows, segments, attributed revenue, campaign performance, customer retention, and lifecycle marketing signals for commerce brands.

FlowsLifecycleRevenue

Testing

Billing

Stripe

Revenue, subscriptions, churn, payment events, customer value, and billing health for SaaS or service-based businesses.

MRRChurnPayments

Phase two

Paid media

Google Ads

Spend, campaigns, conversions, cost per acquisition, keyword performance, and paid search efficiency once the paid data layer rolls out.

SpendCPAROAS

Roadmap

Paid social

Meta Ads

Facebook and Instagram ad delivery, creative performance, spend, conversion trends, and audience response signals.

CreativePaid socialROAS

Roadmap

Paid social

TikTok Ads

Campaign delivery, creative testing, spend, engagement, and conversion data for brands using TikTok as an acquisition channel.

CreativeVideoAcquisition

Roadmap

SEO research

Semrush

Keyword, competitor, backlink, and organic visibility context for richer SEO and content strategy reads.

KeywordsCompetitorsSEO

Planned

Workflow

Slack

Team alerts, setup requests, review notifications, and growth workflow updates once notification routing is enabled.

AlertsTeamWorkflow

How data is used

Connections are only useful when they become decisions.

Markphor does not connect tools just to show more charts. The integration layer supports cleaner diagnosis, better client reporting, and stronger prioritization.

Collect

Bring connected metrics and manual inputs into one client workspace without forcing every client to connect every app on day one.

Normalize

Translate different platform metrics into consistent growth categories like acquisition, conversion, retention, content, and operations.

Compare

Use historical movement, current evidence, missing data, and tool results to understand whether a signal is strong, weak, or incomplete.

Recommend

Feed dashboards, diagnostics, readiness scoring, action plans, and team review workflows with clearer evidence.

Manual fallback

Disconnected does not mean invisible.

Some clients will not have every integration connected. Markphor is built to support manual KPI entry so teams can still add core performance data and keep the portal useful.

Manual KPI entry

Core performance metrics can be entered manually when a data source is unavailable, delayed, or managed by another team.

Analyticssessions, users, conversion rate

Commercerevenue, orders, AOV, repeat rate

Emaillist growth, clicks, campaign revenue

CRMleads, deals, close rate, pipeline value

Connected sync

When the integration is connected later, the same metric families can be synced automatically so the dashboard does not split into two different versions of truth.

Same metricsmanual or connected

Same categoriesgrowth readiness aware

Same portalclient and team visibility

Same goalbetter decisions

Connect the data that makes growth clearer.

Start with the sources a client has today, add manual inputs where needed, and expand integrations as the growth system matures.

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